Earlier deals whack Black Friday numbers | RetailNext
RetailNext

Comprehensive In-Store Analytics

Resources

Earlier deals whack Black Friday numbers


Herb Real
Content Marketing

Analytics firm Retail Next’s findings were similar—a preliminary tally estimated in-store traffic fell 12.5% and that sales were down 10.3%. Unlike the NRF, RetailNext’s data excludes online sales. Shelley Kohan, the firm’s vice president for retail consulting, remained bullish about the season as a whole, saying the numbers simply reflect a dilution of Black Friday’s impact from the early deals.

Analytics firm Retail Next’s findings were similar—a preliminary tally estimated in-store traffic fell 12.5% and that sales were down 10.3%. Unlike the NRF, RetailNext’s data excludes online sales. Shelley Kohan, the firm’s vice president for retail consulting, remained bullish about the season as a whole, saying the numbers simply reflect a dilution of Black Friday’s impact from the early deals.

Discussion

Comments are closed.

US