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Getting a Real-Time Read on Retail Sales


derning
Shiny Day

RetailNext hold forth the promise of a smarter store design, more targeted selling, and increased capture and margins. The benefits […]

RetailNext hold forth the promise of a smarter store design, more targeted selling, and increased capture and margins. The benefits are many, and giddying for retailers. Imagine being able to treat a brick-and-mortar store as if it were the perfect data collection space, with its traffic as measurable as traffic online. Wireless device detection systems record actual customer behavior, whereas conventional shopper surveys rely on customer intention. RetailNext has larger implications for retailers.

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