Green Hills’ Center for Advancing Retail & Technology Studies Display Effectiveness
derning Shiny Day
The Center for Advancing Retail & Technology (CART), an in-store live technology lab at Syracuse, N.Y.-based Green Hills Market, worked […]
The Center for Advancing Retail & Technology (CART), an in-store live technology lab at Syracuse, N.Y.-based Green Hills Market, worked with General Mills and its technology partners to answer one of the retail industry’s top in-store merchandising questions: “Is this display working?” by quantifying the impact of in-aisle fixtures and displays on shopper behaviors such as engagement, conversion, and purchase choices.
The study, “Measuring Display Impact, Brand Messaging, and Shopper Behavior,” was completed by CART using ShopperGauge technology, which incorporates RetailNEXT, an in-store shopper monitoring platform from BVI Networks, and best-in-class display and fixture products from RockTenn Merchandising Displays. The goal of the study was to understand the impact of fixtures on sales of products in the aisle and for retailers wanting to understand the effect of fixtures on shopper behavior, aisle traffic, conversion, and purchase decisions.