Guest Series Part 2: Leveraging Intelligent Video In-Store For Multi-Dimensional Benefits | RetailNext
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Guest Series Part 2: Leveraging Intelligent Video In-Store For Multi-Dimensional Benefits


derning
Shiny Day

With more and more retailers moving their networks ahead with IP-based video systems, more intelligent data is available for store […]

With more and more retailers moving their networks ahead with IP-based video systems, more intelligent data is available for store use. Retailers are able to leverage shopper activity caught on camera and turn it into information used to report when shoppers arrive and depart a store. With the addition of video intelligence information tied into the point of sale (POS), retailers can now get an integrated understanding of a shopper’s behavior and see what happens between the store entrance and exit.

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