With just one day to go before Christmas, it’s becoming clear that shoppers have won the annual game of chicken. […]
With just one day to go before Christmas, it’s becoming clear that shoppers have won the annual game of chicken. While retailers aren’t exactly tumbling off a cliff, they’ve rolled out aggressive last-minute efforts to entice shoppers to their stores or websites. Consumers are responding to these promotions, which include not closing for days on end, discounts of 40 percent or 50 percent and free delivery as late as Monday. RetailNext studied 450 stores nationwide and said traffic was down by about 7 percent Friday and Saturday. RetailNext said the shoppers who opened their wallets were spending more. Sales were up 3 percent to 4 percent, but whether that’s enough to make up for fewer shoppers remains to be seen.