How Big Data and Analytics Are Transforming In-Store Experience for Retailers | RetailNext
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How Big Data and Analytics Are Transforming In-Store Experience for Retailers


derning
Shiny Day

Recent studies have shown that, for a majority of categories, consumers still prefer to use physical stores for both researching […]

Recent studies have shown that, for a majority of categories, consumers still prefer to use physical stores for both researching and purchasing products. We have seen leading digital e-tailers employ big data analytics to create a superlative experience for their users. We are now beginning to see retailers take a leaf from that playbook and emulate similar capabilities in their physical stores. Retailers are currently using RetailNext to collect about 10,000 data points per store visitor, translating to trillions of analytic data points. Retailers such as American Apparel use this technology to optimize store layouts, fixtures, staffing, and even product offering.

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