How Brick and Mortar Retailers Are Using Technology to Track Your Every Shopping Move | RetailNext
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How Brick and Mortar Retailers Are Using Technology to Track Your Every Shopping Move


derning
Shiny Day

You’ve likely already grown accustomed to the idea that online retailers are tracking your shopping moves through the use of […]

You’ve likely already grown accustomed to the idea that online retailers are tracking your shopping moves through the use of cookies and other metrics–but are you ready to have your every move tracked in stores as well? A recent spate of articles have drawn the public’s attention (and ire) to the possibility that shoppers are being tracked without their permission. But retailers argue that they are only trying to provide a better service, and are doing so by taking advantage of new technologies.

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