How brick-and-mortar stores are looking more and more like physical websites | RetailNext
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How brick-and-mortar stores are looking more and more like physical websites


Herb Real
Content Marketing

RetailNext, a video analytics firm based in San Francisco, specializes in in-store video tracking of customers and sets up a series of cameras so people’s progress can be monitored as they walk through the space. From in-store cameras that track how long customers pause at store displays to opt-in apps that recognize shoppers’ identities and send an instant coupon to their phones, retailers are keen to discover new avenues of advantage over convenient rival websites, even as they seek to capitalize on their own Web channels and integrate them with bricks and mortar stores.

RetailNext, a video analytics firm based in San Francisco, specializes in in-store video tracking of customers and sets up a series of cameras so people’s progress can be monitored as they walk through the space. From in-store cameras that track how long customers pause at store displays to opt-in apps that recognize shoppers’ identities and send an instant coupon to their phones, retailers are keen to discover new avenues of advantage over convenient rival websites, even as they seek to capitalize on their own Web channels and integrate them with bricks and mortar stores.

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