How the Internet of Things Could Spawn a New Kind of Analytics | RetailNext
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How the Internet of Things Could Spawn a New Kind of Analytics


Herb Real
Content Marketing

There are two technologies that startups in the market are using to track and measure places in the real-world. The first, used by companies like Euclid and RetailNext, analyzes the data generated when your smartphone interacts with a wifi router to provide Google Analytics-like statistics on the foot traffic into and around a store.

There are two technologies that startups in the market are using to track and measure places in the real-world. The first, used by companies like Euclid and RetailNext, analyzes the data generated when your smartphone interacts with a wifi router to provide Google Analytics-like statistics on the foot traffic into and around a store.

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