How to Bridge the Gap | RetailNext
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How to Bridge the Gap


Herb Real
Content Marketing

Maria Fernandez Guajardo, vice president at RetailNext, notes that 89% of consumers would sign up for mobile messages if they were personalized, citing a 2013 study by Vibes. "Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately," says Fernandez Guajardo. "And with social media and mobile access to information right at the shoppers’ fingertips, a marketing campaign can be triggered instantly."

Maria Fernandez Guajardo, vice president at RetailNext, notes that 89% of consumers would sign up for mobile messages if they were personalized, citing a 2013 study by Vibes. “Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately,” says Fernandez Guajardo. “And with social media and mobile access to information right at the shoppers’ fingertips, a marketing campaign can be triggered instantly.”

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