There are costs for the stepped up Big Data analytics, but there are also cost savings. Another RetailNext customer, American Apparel’s Stacey Shulman, its chief technology officer, and Blue Montez, director of asset protection, point out that “purchased separately, traffic management and loss prevention systems would have cost American Apparel up to 40 percent more. We were able to bring in something we didn’t have before and got better quality at a lower overall price.”
The result: The retailer increase sales between 30 and 40 percent, reduced theft between 16 and 20 percent and saved upwards of 40 percent in capital costs for traffic management and loss prevention systems.
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