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Improving the bottom line with in-store analytics


derning
Shiny Day

Measure, test, analyse. Three key words which any retailer knows are synonymous with improving the bottom line. But it appears […]

Measure, test, analyse. Three key words which any retailer knows are synonymous with improving the bottom line. But it appears this is becoming a good deal easier thanks to new technology solutions enabling retailers to transpose techniques from the online retail world to the physical retail environment. This article, courtesy of retail analytics firm RetailNext provides insights into the techniques for observing customer behaviour in stores and analysing the impact of their behaviour on sales, not just for the store, but for each part of the store.

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