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In-Store Analytics Tools Offer a Look at Customer Behavior


derning
Shiny Day

Who says analytics are only for online retailers? New technology gives brick-and-mortar shops valuable insights about their customers. It’s easy […]

Who says analytics are only for online retailers? New technology gives brick-and-mortar shops valuable insights about their customers. It’s easy to track shoppers’ behavior on the Web, thanks to tools like Google Analytics, but brick-and-mortar stores have few resources available to help them analyze customers’ actions. That’s beginning to change, thanks to sophisticated in-store technology.

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