In-Store Traffic, Sales Surge On Valentine’s Day | RetailNext
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In-Store Traffic, Sales Surge On Valentine’s Day


Herb Real
Content Marketing

The RetailNext Insights team analyzed 5.4 million shopping trips to U.S. specialty and large-format retailers, comparing traffic, sales and other metrics leading up to, during and after Valentine’s Day. Overall, men’s stores saw a 13.8% decrease in sales the day before Valentine’s Day (versus the same day in 2013). However, this category saw more than a 22% increase on the actual holiday. This pattern is consistent for women’s stores, which saw a year-over-year decrease of 13.5% in sales the day before, but a 15.2% boost the day of.

The RetailNext Insights team analyzed 5.4 million shopping trips to U.S. specialty and large-format retailers, comparing traffic, sales and other metrics leading up to, during and after Valentine’s Day. Overall, men’s stores saw a 13.8% decrease in sales the day before Valentine’s Day (versus the same day in 2013). However, this category saw more than a 22% increase on the actual holiday. This pattern is consistent for women’s stores, which saw a year-over-year decrease of 13.5% in sales the day before, but a 15.2% boost the day of.

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