It Was a Disappointing Weekend For Brick-and-Mortar Retailers | RetailNext
RetailNext

Comprehensive In-Store Analytics

Resources

It Was a Disappointing Weekend For Brick-and-Mortar Retailers


derning
Shiny Day

The last weekend before Christmas proved to be a disappointment for brick-and-mortar retailers. Consumers shopped in stores less the weekend […]

The last weekend before Christmas proved to be a disappointment for brick-and-mortar retailers. Consumers shopped in stores less the weekend of December 20, 21, and 22 than the same weekend of 2012—even despite greater discounts leading up to Christmas. RetailNext found that brick-and-mortar sales dropped by a mid-single-digit percentage on Friday and Saturday compared to retail sales for the same days in 2012. Store visits in general dropped by 7 percent.

Discussion

Comments are closed.

US