Leading Retailers Harvest Big Data Analytics for Holiday Promotions | RetailNext
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Leading Retailers Harvest Big Data Analytics for Holiday Promotions


derning
Shiny Day

Online retailers, who are able to easily implement changes on the fly, have embraced analytics systems more quickly than their […]

Online retailers, who are able to easily implement changes on the fly, have embraced analytics systems more quickly than their brick-and-mortar counterparts. Consider RetailNext, which produces a system for retailers and manufacturers that combines video analytics, on-shelf sensors, and data from point-of-sale systems. Retailers can find how long a consumer spends in front of a particular display and test ways to tweak layouts and products. Using this information, a retailer could coax store traffic in ways that leads to a slight uptick in sales. Multiply that across 100 stores in a retail chain during the business holiday season, and the aggregate sales could be significant.

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