Measuring Success: Home Decor Outlets uses analytics to track and improve conversion rates | RetailNext
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Measuring Success: Home Decor Outlets uses analytics to track and improve conversion rates


Herb Real
Content Marketing

Last year the company began working with RetailNext, a technology firm that uses a unique solution to provide comprehensive in-store analytics. RetailNext relies on a number of data sources, including specialized video cameras, Wi-Fi devices, point of sale and staffing systems, to create a variety of outputs ranging from predictive analytics and real-time alerts to customized reports. The system can help retailers accurately measure the traffic in their stores and identify patterns of shoppers. RetailNext can also help with staffing optimization and increase the effectiveness of displays and in-store merchandising.

Last year the company began working with RetailNext, a technology firm that uses a unique solution to provide comprehensive in-store analytics. RetailNext relies on a number of data sources, including specialized video cameras, Wi-Fi devices, point of sale and staffing systems, to create a variety of outputs ranging from predictive analytics and real-time alerts to customized reports. The system can help retailers accurately measure the traffic in their stores and identify patterns of shoppers. RetailNext can also help with staffing optimization and increase the effectiveness of displays and in-store merchandising.

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