Mixing Offline and Online Marketing for Local Business Growth is Good | RetailNext
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Mixing Offline and Online Marketing for Local Business Growth is Good


Herb Real
Content Marketing

Online marketing in itself is a great tool to employ, as a considerable number of people are always on the Internet. Leveraging the power of the Internet to get more people to look into the business is a solid strategy; after all, it is cost-effective and it works 24-hours a day, seven days a week. Maria Fernandez Guajardo, vice president at RetailNext, notes that 89% of consumers would sign up for mobile messages if they were personalized, citing a 2013 study by Vibes. “Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately,” says Fernandez Guajardo. “And with social media and mobile access to information right at the shoppers’ fingertips, a marketing campaign can be triggered instantly.”

Online marketing in itself is a great tool to employ, as a considerable number of people are always on the Internet. Leveraging the power of the Internet to get more people to look into the business is a solid strategy; after all, it is cost-effective and it works 24-hours a day, seven days a week. Maria Fernandez Guajardo, vice president at RetailNext, notes that 89% of consumers would sign up for mobile messages if they were personalized, citing a 2013 study by Vibes. “Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately,” says Fernandez Guajardo. “And with social media and mobile access to information right at the shoppers’ fingertips, a marketing campaign can be triggered instantly.”

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