Nielsen, RetailNext announce partnership | RetailNext
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Nielsen, RetailNext announce partnership

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

New York-based Nielsen and RetailNext, San Jose, Calif., announced a strategic alliance that will bring RetailNext’s proprietary technology for in-store […]

New York-based Nielsen and RetailNext, San Jose, Calif., announced a strategic alliance that will bring RetailNext’s proprietary technology for in-store analytics to Nielsen’s retail client base, including grocery, mass, drug, convenience and dollar stores — and more. Being RetailNext’s preferred go-to market provider in Nielsen’s retail channels will extend Nielsen’s commitment to bring innovative and performance-driven capabilities to its retail clients. The partnership also allows RetailNext to expand in important consumer-packaged-good (CPG) retail channels. 

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