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On Black Friday, the Real Fight Was Online


derning
Shiny Day

During the first 17 days of November this year, store traffic declined 4.8% from the same period the year before, […]

During the first 17 days of November this year, store traffic declined 4.8% from the same period the year before, according to Retail Next, which analyzed more than nine million shopping trips nationwide around Black Friday shopping patterns. Meanwhile, online shopping was set to rise, with 51% of shoppers surveyed by Nielsen planning to buy something over the Internet on Friday, up from 38% last year. That compared with 48% of consumers who said they planned to visit a big-box store like Target or Wal-Mart.

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