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Online marketing is key for brick-and-mortar success


Herb Real
Content Marketing

"Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately," Maria Fernandez Guajardo, the vice president of RetailNext, a retail analytics firm, told Mashable. Using online services and marketing tools can be a great way to drum up business for brick-and-mortar stores. By studying online data, retailers can determine strategies for their physical locations. For instance, if a retailer notices online shoppers leaning toward a certain fashion, their brick-and-mortar locations could hold special sales for these products.

“Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately,” Maria Fernandez Guajardo, the vice president of RetailNext, a retail analytics firm, told Mashable. Using online services and marketing tools can be a great way to drum up business for brick-and-mortar stores. By studying online data, retailers can determine strategies for their physical locations. For instance, if a retailer notices online shoppers leaning toward a certain fashion, their brick-and-mortar locations could hold special sales for these products.

 

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