Privacy Fears Hit Retailers’ Big Data Analytics Plans | RetailNext
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Privacy Fears Hit Retailers’ Big Data Analytics Plans


Herb Real
Content Marketing

Brick-and-mortar retailers plan to link in-store analytics with shoppers' mobile devices. Shoppers say not so fast. Nearbuy Systems, which was acquired recently by RetailNext, another in-store analytics provider, requires a little less effort on the consumer's part.

Brick-and-mortar retailers plan to link in-store analytics with shoppers’ mobile devices. Shoppers say not so fast. Nearbuy Systems, which was acquired recently by RetailNext, another in-store analytics provider, requires a little less effort on the consumer’s part.

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