Report: Easter traffic, sales down in 2014 | RetailNext
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Report: Easter traffic, sales down in 2014


Herb Real
Content Marketing

According to RetailNext, possible reasons for the decline in 2014 include Easter coming a couple of weeks after the Daylight Savings adjustment (as compared to 2013 when Easter was more than a month after the adjustment), a period that typically sees positive sales trends. Along those lines, Easter in 2013 coincided with the start of Spring, a time when there is clear weather changes and as such a surge in people going out.

According to RetailNext, possible reasons for the decline in 2014 include Easter coming a couple of weeks after the Daylight Savings adjustment (as compared to 2013 when Easter was more than a month after the adjustment), a period that typically sees positive sales trends. Along those lines, Easter in 2013 coincided with the start of Spring, a time when there is clear weather changes and as such a surge in people going out.

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