Retail Traffic Indexes – Take Them with a Grain of Salt | RetailNext
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Retail Traffic Indexes – Take Them with a Grain of Salt


Herb Real
Content Marketing

Retail traffic is an important indicator of shopper behavior and a bellwether for retail sales results. If more people are visiting stores, there are more opportunities for retailers to convert shoppers into sales. Retail analytics company RetailNext released its own holiday report. It counted “34.6 million shopping trips to specialty and larger format stores during the 2012 and 2013 season,” and concluded that retail traffic was down 6.5% – less than half the decline that ShopperTrak reported. RetailNext bases its results on 34.6 million shopping trips. The company doesn’t define what a “shopping trip” is; however, it does say that it collects data from 65,000 sensors in retail stores.

Retail traffic is an important indicator of shopper behavior and a bellwether for retail sales results. If more people are visiting stores, there are more opportunities for retailers to convert shoppers into sales. Retail analytics company RetailNext released its own holiday report. It counted “34.6 million shopping trips to specialty and larger format stores during the 2012 and 2013 season,” and concluded that retail traffic was down 6.5% – less than half the decline that ShopperTrak reported. RetailNext bases its results on 34.6 million shopping trips. The company doesn’t define what a “shopping trip” is; however, it does say that it collects data from 65,000 sensors in retail stores.

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