Retailers Reveal Big Data’s Big Insights | RetailNext
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Retailers Reveal Big Data’s Big Insights


derning
Shiny Day

Despite common wisdom, much of the in-store data retailers are collecting isn’t being used for marketing. Instead, it’s helping improve […]

Despite common wisdom, much of the in-store data retailers are collecting isn’t being used for marketing. Instead, it’s helping improve retailer operations. New research is providing insight into how companies are using that data. There are two predominant areas where businesses look to employ the data they collect from customers. First and foremost, businesses look to improve the store operations from in-store analytics.

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