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Retailers Seek Better Data on In-store Shoppers


derning
Shiny Day

Retailers have a case of Web envy. Brick-and-mortar stores have long wanted to track consumers the way online merchants do […]

Retailers have a case of Web envy. Brick-and-mortar stores have long wanted to track consumers the way online merchants do and are starting to figure out how. They’re using security cameras to monitor shopping behavior and tracking mobile phones to divine which stores people visit.

The technologies mean retailers from discount chain Family Dollar Stores Inc. (FDO) to luxury pen-maker Montblanc can make changes on the fly — such as deploying more salespeople in a given department and moving high-margin merchandise to parts of the store where shoppers are more likely to see it.

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