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Retailers Shifting Focus to Shopper Yield


derning
Shiny Day

Shopper yield is emerging as the metric of the moment. The measurement, which calculates a store’s dollar volume based on […]

Shopper yield is emerging as the metric of the moment. The measurement, which calculates a store’s dollar volume based on the number of shoppers who walk through the door, is gaining traction among retailers, according to a recent survey by RetailNext, the San Jose, Calif.- based firm that collects and analyzes data at brick-and-mortar stores. When asked which two metrics are most important to the measurement of retail performance, 89 percent selected conversion, the percentage of customers walking into a store who actually buy, with shopper yield getting the second-highest response, 53 percent.

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