RetailNext Acquires Eric Schmidt-Backed Wi-Fi Analytics Company, Nearbuy Systems | RetailNext
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RetailNext Acquires Eric Schmidt-Backed Wi-Fi Analytics Company, Nearbuy Systems


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Shiny Day

In-store analytics provider RetailNext is plugging a hole in its product suite with the acquisition of Nearbuy Systems, a three-and-a-half […]

In-store analytics provider RetailNext is plugging a hole in its product suite with the acquisition of Nearbuy Systems, a three-and-a-half year old, in-store mobile analytics firm backed by $2.5 million from Eric Schmidt’s Innovation Endeavors, Motorola Solutions Venture Capital, Metamorphic Ventures, and others. RetailNext CEO Alexei Agratchev characterized the acquisition as not being an exit for Nearbuy stakeholders, but a way for the two firms to “build a really big business together.”

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