RetailNext: Brick-and-mortar sales, traffic fall Thanksgiving weekend | RetailNext
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RetailNext: Brick-and-mortar sales, traffic fall Thanksgiving weekend


Herb Real
Content Marketing

According to data from in-store analytics provider RetailNext, sales during the period fell 10.7% compared to the same five days in 2013, while traffic dropped 12.4%. Not all news was bad. The conversion rate during the weekend rose 0.4 percentage points and average item price climbed 0.5%. The number of items per transaction increased 5.7%, although average item price declined 2.7%. In addition, shopping trips during November decreased 11.1% compared to the same month a year earlier, while sales fell 10.5%.

According to data from in-store analytics provider RetailNext, sales during the period fell 10.7% compared to the same five days in 2013, while traffic dropped 12.4%.

Not all news was bad. The conversion rate during the weekend rose 0.4 percentage points and average item price climbed 0.5%. The number of items per transaction increased 5.7%, although average item price declined 2.7%.
In addition, shopping trips during November decreased 11.1% compared to the same month a year earlier, while sales fell 10.5%.

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