RetailNext CEO: Brick-and-Mortar Retailers Are Not Under Threat | RetailNext
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RetailNext CEO: Brick-and-Mortar Retailers Are Not Under Threat


derning
Shiny Day

Online retailers have traditionally had a big advantage in terms of data, but in-store retail analytics company RetailNext has built […]

Online retailers have traditionally had a big advantage in terms of data, but in-store retail analytics company RetailNext has built a model that allows owners of brick-and-mortar stores to collect, analyze, and visualize in-store customer engagement data. The San Jose-based company, which has raised over $24 million, aggregates the data that is collected from customers and makes it actionable for retailers such as American Apparel, Bloomingdale’s, Verizon Wireless, and Family Dollar.

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