RetailNext: Friday Halloween negatively affects Saturday store sales | RetailNext
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RetailNext: Friday Halloween negatively affects Saturday store sales


Herb Real
Content Marketing

Halloween fell on a Friday this year, producing a negative “Hollow Halloween” effect on store sales on Saturday, Nov. 1, according to analysis from RetailNext. Stores needed to make several quick changes--not only store fixtures and merchandise, but also to traffic-generating activities to transition into the holiday period.

Halloween fell on a Friday this year, producing a negative “Hollow Halloween” effect on store sales on Saturday, Nov. 1, according to analysis from RetailNext. Stores needed to make several quick changes–not only store fixtures and merchandise, but also to traffic-generating activities to transition into the holiday period.

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