RetailNext startup: for retailers mobile opens up a path for two-way communication | RetailNext
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RetailNext startup: for retailers mobile opens up a path for two-way communication


Herb Real
Content Marketing

Maria Fernandez Guajardo, Head of Product at RetailNext, a startup for interpreting data, told Evigo “When shoppers agree to opt-in and engage with a retailer through mobile technologies, it offers a few different advantages for retailers. First, mobile opens up a path for two-way communication; it’s a means for a retailer to not only send out communiques, but to listen and better understand shoppers and what they want. Mobile analytics offer a wonderful method to integrate loyalty and other shopper retention programs.”

Maria Fernandez Guajardo, Head of Product at RetailNext, a startup for interpreting data, told Evigo “When shoppers agree to opt-in and engage with a retailer through mobile technologies, it offers a few different advantages for retailers. First, mobile opens up a path for two-way communication; it’s a means for a retailer to not only send out communiques, but to listen and better understand shoppers and what they want. Mobile analytics offer a wonderful method to integrate loyalty and other shopper retention programs.”

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