RetailNext’s Alexei Agratchev Talks E-commerce | RetailNext
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RetailNext’s Alexei Agratchev Talks E-commerce


Herb Real
Content Marketing

“E-commerce is real and it is disrupting a lot of different business models,” said Alexei Agratchev, chief executive officer of RetailNext. “Customers are comparing prices, reading reviews and social media can amplify experiences that happen in stores.” Today, the customer is in charge and retailers have to adapt to this, he said. In order to do so, companies must find the optimal mix of online, mobile and stores; maintain a branded experience across all channels, institute a flawless in-store experience and use analytics to continually monitor shoppers across channels.

“E-commerce is real and it is disrupting a lot of different business models,” said Alexei Agratchev, chief executive officer of RetailNext. “Customers are comparing prices, reading reviews and social media can amplify experiences that happen in stores.”

Today, the customer is in charge and retailers have to adapt to this, he said. In order to do so, companies must find the optimal mix of online, mobile and stores; maintain a branded experience across all channels, institute a flawless in-store experience and use analytics to continually monitor shoppers across channels.

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