Shopping Gets Personal | RetailNext
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Shopping Gets Personal


derning
Shiny Day

In the city of the future, bricks-and-mortar retailers will be just as savvy as their online counterparts. In recent years, […]

In the city of the future, bricks-and-mortar retailers will be just as savvy as their online counterparts. In recent years, the convenience of purchasing almost anything via the Internet has driven the decline of numerous chains. Stores don’t have the data websites do, so they don’t understand their customers as well. “Retailers have been stuck with intuition, rumour, and some very crude tools,” says Tim Callan, a marketing exec at tech firm RetailNext. However, they’re increasingly experimenting with new ways to lure you into their aisles, analyze your patterns and fine-tune their offering – just as the websites have done for years.

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