Software, Analytics and Mobile Apps Are Headed to Brick-and-Mortar Stores | RetailNext
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Software, Analytics and Mobile Apps Are Headed to Brick-and-Mortar Stores


Herb Real
Content Marketing

Retail brand Nordstrom made headlines last year for it's innovative, but intrusive, in-store tracking technology. After partnering with in-store analytics company RetailNext, Nordstrom introduced software for analyzing foot traffic from CCTV footage. Founder of RetailNext describes the software application as, "Big Data applied in the real world."

Retail brand Nordstrom made headlines last year for it’s innovative, but intrusive, in-store tracking technology. After partnering with in-store analytics company RetailNext, Nordstrom introduced software for analyzing foot traffic from CCTV footage. Founder of RetailNext describes the software application as, “Big Data applied in the real world.”

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