Software, Mobile and Beacons Will Revitalize Brick-and-Mortar Retail Shopping | RetailNext
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Software, Mobile and Beacons Will Revitalize Brick-and-Mortar Retail Shopping


Herb Real
Content Marketing

RetailNext’s software application used by Nordstrom can assess camera footage to determine sex, behavior, and mood. Additional features include analysis of smartphone signals and mobile apps used by shoppers. With such data in hand, they can assess how long a shopper browses a specific aisle, or stands and inspects a specific product.

RetailNext’s software application used by Nordstrom can assess camera footage to determine sex, behavior, and mood. Additional features include analysis of smartphone signals and mobile apps used by shoppers. With such data in hand, they can assess how long a shopper browses a specific aisle, or stands and inspects a specific product.

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