Stores Sniff Out Smartphones to Follow Shoppers | RetailNext
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Stores Sniff Out Smartphones to Follow Shoppers


Herb Real
Content Marketing

RetailNext, a company offering “comprehensive in-store analytics,” says its products are being used by 100 large retailers and in thousands of stores. U.S. retailers including Nordstrom, Family Dollar, and American Apparel have experimented with indoor positioning. Some systems use videocameras, sound waves, or even magnetic fields.

RetailNext, a company offering “comprehensive in-store analytics,” says its products are being used by 100 large retailers and in thousands of stores. U.S. retailers including Nordstrom, Family Dollar, and American Apparel have experimented with indoor positioning. Some systems use videocameras, sound waves, or even magnetic fields.

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