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Technology is a Catalyst, Brings the Store to the Customer


Herb Real
Content Marketing

Physical retail hasn't gone away just yet, according to Ken Silay, director of technology research and innovation for Chico's FAS. Now more than ever, retailers must leverage metrics in the moment and analyze physical data to make decisions. This was the overarching theme of the day at the 2014 Store Experience Symposium that kicked off the 13th annual Retail Executive Summit in Del Mar, CA last Wednesday. Joining Silay were Naomi Gross, professor, assistant chair and FMM at Fashion Institute of Technology, Shelley Kohan, VP of consulting for RetailNext and Sahir Anand, VP of research and principal analyst for EKN Research.

Physical retail hasn’t gone away just yet, according to Ken Silay, director of technology research and innovation for Chico’s FAS. Now more than ever, retailers must leverage metrics in the moment and analyze physical data to make decisions. This was the overarching theme of the day at the 2014 Store Experience Symposium that kicked off the 13th annual Retail Executive Summit in Del Mar, CA last Wednesday. Joining Silay were Naomi Gross, professor, assistant chair and FMM at Fashion Institute of Technology, Shelley Kohan, VP of consulting for RetailNext and Sahir Anand, VP of research and principal analyst for EKN Research.

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