The Future of Retail: Can Data Help Transform the In-Store Experience? | RetailNext
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The Future of Retail: Can Data Help Transform the In-Store Experience?


Herb Real
Content Marketing

RetailNext, a provider of applied big data for brick-and-mortar retail outlets, recently hosted an annual executive forum. At the event retail executives were asked about the effects of technology on the in-store experience and the importance of collection in-store data. Here are some of their responses. When asked how in-store data collection and analysis compared from now to two years ago, 60 percent answered that data collection increased significantly, while 23 percent answered that it somewhat increased. A small number of respondents answered in the number of 17 percent saying data collection remained about the same comparing the two time frames.

 RetailNext, a provider of applied big data for brick-and-mortar retail outlets, recently hosted an annual executive forum. At the event retail executives were asked about the effects of technology on the in-store experience and the importance of collection in-store data. Here are some of their responses. When asked how in-store data collection and analysis compared from now to two years ago, 60 percent answered that data collection increased significantly, while  23 percent answered that it somewhat increased. A small number of respondents answered in the number of 17 percent saying data collection remained about the same comparing the two time frames.

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