The Potential for Omnichannel Analytics Is Real | RetailNext
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The Potential for Omnichannel Analytics Is Real


derning
Shiny Day

The retail industry has recently seen a great deal of focus on omnichannel strategies — which is an integrated approach […]

The retail industry has recently seen a great deal of focus on omnichannel strategies — which is an integrated approach for each retailer to take for online, mobile and, of course, brick-and-mortar. This article goes into detail on the potential for retailers to apply analytics to improve their approach to omnichannel initiatives.

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