The Right Marketing Strategies can Reduce Abandoned Purchases | RetailNext
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The Right Marketing Strategies can Reduce Abandoned Purchases


Herb Real
Content Marketing

Shopping cart abandonment is an issue that plagues online retailers, but adapting marketing and sales strategies can help reduce the rate of shoppers abandoning their purchases at the point of sale. Using online services and marketing tools can be a great way to drum up business for brick-and-mortar stores. By studying online data, retailers can determine strategies for their physical locations. For instance, if a retailer notices online shoppers leaning toward a certain fashion, their brick-and-mortar locations could hold special sales for these products. "Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately," Maria Fernandez Guajardo, the vice president of RetailNext, a retail analytics firm, told Mashable.

Shopping cart abandonment is an issue that plagues online retailers, but adapting marketing and sales strategies can help reduce the rate of shoppers abandoning their purchases at the point of sale. Using online services and marketing tools can be a great way to drum up business for brick-and-mortar stores. By studying online data, retailers can determine strategies for their physical locations. For instance, if a retailer notices online shoppers leaning toward a certain fashion, their brick-and-mortar locations could hold special sales for these products. “Today, with real-time monitoring and alerts, in-store analytics can make marketing and management aware of low traffic stores immediately,” Maria Fernandez Guajardo, the vice president of RetailNext, a retail analytics firm, told Mashable. 

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