Tomorrow’s Retail Tech Today | RetailNext
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Comprehensive In-Store Analytics

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Tomorrow’s Retail Tech Today


Herb Real
Content Marketing

Developed by engineers during their tenure at Cisco, the Retail Next in-store analytics technology tracks traffic coming in and out of the store, where customers spend most of their time, how they navigate the store and how long they spend in front a specific aisle or display with the use of cameras, WiFi and Bluetooth. To maintain customer privacy, the cameras are installed in the ceiling to provide a top-down view of shoppers and their path (only the tops of heads are seen). The company provides customizable and kinetic map reports that include traffic numbers, dwell time, weather data (rainy days = low traffic) and conversion rates for employees from CEOs to general store managers.

Developed by engineers during their tenure at Cisco, the Retail Next in-store analytics technology tracks traffic coming in and out of the store, where customers spend most of their time, how they navigate the store and how long they spend in front a specific aisle or display with the use of cameras, WiFi and Bluetooth. To maintain customer privacy, the cameras are installed in the ceiling to provide a top-down view of shoppers and their path (only the tops of heads are seen). The company provides customizable and kinetic map reports that include traffic numbers, dwell time, weather data (rainy days = low traffic) and conversion rates for employees from CEOs to general store managers.

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