U.S. retail body estimates Thanksgiving weekend sales down 11.3 percent | RetailNext
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U.S. retail body estimates Thanksgiving weekend sales down 11.3 percent


Herb Real
Content Marketing

RetailNext, another analytics firm, on Sunday said it found overall shopper traffic on Black Friday fell 14 percent, but on average shopper spending rose 1.9 percent, as conversion rates were higher, with shoppers spending more once in the store. “Sales on Black Friday were very disappointing but retailers managed to drive a lot of people to their websites early on which helps us remain optimistic about the overall holiday season,” said Shelley Kohan, vice president, retail consulting, at RetailNext.

RetailNext, another analytics firm, on Sunday said it found overall shopper traffic on Black Friday fell 14 percent, but on average shopper spending rose 1.9 percent, as conversion rates were higher, with shoppers spending more once in the store. 

“Sales on Black Friday were very disappointing but retailers managed to drive a lot of people to their websites early on which helps us remain optimistic about the overall holiday season,” said Shelley Kohan, vice president, retail consulting, at RetailNext.

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