Using In-Store Analytics to Combat Showrooming | RetailNext
RetailNext

Comprehensive In-Store Analytics

Resources

Using In-Store Analytics to Combat Showrooming


derning
Shiny Day

A challenging and costly trend for many brick and mortar retailers, showrooming has those with physical stores justifiably concerned. After […]

A challenging and costly trend for many brick and mortar retailers, showrooming has those with physical stores justifiably concerned. After all, brick-and-mortar stores have to maintain expensive assets like real estate, employees, and store inventory, and those investments only add up if store visitors turn into purchasers at expected rates. The more that stores turn into showrooms, the harder it is to make the math work. By looking more deeply at your customers’ in-store behavior, you can identify areas of risk and your optimal responses to them.

Discussion

Comments are closed.

US