What Do Those Retail Traffic Counts Mean, Anyway? | RetailNext
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What Do Those Retail Traffic Counts Mean, Anyway?


Herb Real
Content Marketing

Part of the challenge is in understanding exactly where and how each of these companies is measuring store traffic. Retail analytics company RetailNext released its own holiday report. It counted "34.6 million shopping trips to specialty and larger format stores during the 2012 and 2013 season," and concluded that retail traffic was down 6.5 percent – less than half the decline that ShopperTrak reported. RetailNext bases its results on 34.6 million shopping trips. The company doesn't define what a "shopping trip" is; however, it does say that it collects data from 65,000 sensors in retail stores.

Part of the challenge is in understanding exactly where and how each of these companies is measuring store traffic. Retail analytics company RetailNext released its own holiday report. It counted “34.6 million shopping trips to specialty and larger format stores during the 2012 and 2013 season,” and concluded that retail traffic was down 6.5 percent – less than half the decline that ShopperTrak reported. RetailNext bases its results on 34.6 million shopping trips. The company doesn’t define what a “shopping trip” is; however, it does say that it collects data from 65,000 sensors in retail stores.

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