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Why Mobile is a Retailer’s Best Friend


Herb Real
Content Marketing

The video cameras and Wi-Fi trackers can tell store owners important details, like how long a customer spends looking at a specific pair of jeans, whether they take them to the change room and if they end up buying them. Wi-Fi trackers, which can be set up on store shelves, gather data by automatically activating and reading anonymous identifiers in customer's smartphones. "Generally, before this, the inside of the store was a complete black hole," said Alexei Agratchev, chief executive at RetailNext in San Jose, Calif. "Once you start shining the light there, you can improve and see pretty dramatic results."

The video cameras and Wi-Fi trackers can tell store owners important details, like how long a customer spends looking at a specific pair of jeans, whether they take them to the change room and if they end up buying them. Wi-Fi trackers, which can be set up on store shelves, gather data by automatically activating and reading anonymous identifiers in customer’s smartphones. “Generally, before this, the inside of the store was a complete black hole,” said Alexei Agratchev, chief executive at RetailNext in San Jose, Calif. “Once you start shining the light there, you can improve and see pretty dramatic results.”

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