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Wi-Fi Shopping Strategy


Herb Real
Content Marketing

Shelley E. Kohan is vice president of retail consulting at San Jose, Calif.-based RetailNext Inc., which helps merchants gauge consumer behavior. She said retailers have never stood pat when it comes to customers. For instance, video cameras have been used to monitor consumer shopping behavior for years. Wireless-device activity provides another avenue of keeping tabs on customers, Kohan said.

Shelley E. Kohan is vice president of retail consulting at San Jose, Calif.-based RetailNext Inc., which helps merchants gauge consumer behavior. She said retailers have never stood pat when it comes to customers. For instance, video cameras have been used to monitor consumer shopping behavior for years. Wireless-device activity provides another avenue of keeping tabs on customers, Kohan said.

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