The current RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of September 2018 (September 2 through October 6 on the industry’s 4-5-4 calendar).
In September, in-store sales dropped 7.6 percent, the largest decrease since March of this year, on a decline in shopper traffic of 7.1 percent, the highest rate of decline since April. Adding to stores’ woes was a drop in conversion of 0.2 points, the first decrease in conversion since April, and only the second monthly decrease in the past year and a half.
September results were greatly impacted by the first week of the month, with in-store sales down 15 percent year-over-year as retail faced a wicked combination of a post-Labor Day hangover, rising interest rates, and inclement hurricane-related weather in the South region. The bright spot for physical retail was average transaction value (ATV), which was up four out of the month’s five weeks, and up 0.3% for the month.
The best days of the retail month were centered toward the end of September and the beginning of October, raising hopes for the month to come. Conversion and Shopper Yield (sales per shopper) peaked on Tuesday, October 2, and shopper traffic saw its high on Saturday, October 6.
Regionally, the Northwest experienced the largest declines for most metrics, except shopper traffic. The South, with several states battered by rain from Hurricane Florence, reported decreases in all metrics. The Midwest region, in turn, reported upticks in conversion, ATV and Shopper Yield.
For a full reporting of physical store performance for the month of September 2018, please download your copy of the Retail Performance Pulse today.
- From Bricks to Clicks & Back Again, What’s Driving the Retail Revolution? Blog
- Be Yourself – Everyone Else Will Bankrupt You Blog
- ‘Selling’ Isn’t a Bad Word: Tips to Avoid Aversion When Selling in Retail [INFOGRAPHIC] Blog
- Geofencing Marketing & Optimizing the Shopper Experience [INFOGRAPHIC] Blog