Retail Trends: June Store Results Down in Traffic, Up in Conversion and Sales Per Shopper | RetailNext
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Retail Trends: June Store Results Down in Traffic, Up in Conversion and Sales Per Shopper

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

With true omnichannel, multi-channel shopping a reality, physical store performance in June showed recurring trends of decreases in traffic and sales, but increases in conversion and sales per shopper

Brick-and-mortar store performance for the month of June continued the shopping trends firmly established the first half of the year, showing decreases year-over-year in traffic and sales, but increases in conversion, Average Transaction Value (ATV) and Sales per Shopper (SpS). A quick glance at physical store results over the past six months shows clear trends.

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For the retail month of June (on retail’s 4-5-4 calendar), store sales decreased 6.1 percent on a 9.1 percent decline in traffic. However, the good news could be seen in continued increases in SpS, up 3.3 percent over a year ago. While less people are going to stores, they are showing up with a strong intent to buy.

The strongest performance across most store metrics in June occurred – surprise! – the Saturday immediately in front of Father’s Day, June 20th. That week was also, generally, the best week of the month.

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