In today's feature from RIS News “Top 10 Things You Missed at NRF 2013” Supply Chain Insights CEO Lora Cecere references RetailNext innovations male/female demographic detection and Wi-Fi analytics among “the most promising aspects of the show” in an environment that in general was “buzzword rich and solution poor.”
Lora says in part,
One of the most promising aspects of the show for me were the advancements in the use of technology to drive the “decide' aspect of digital path to purchase (desire, decide and delight). I liked the advancements in the RetailNext solution for camera identification of gender in the store and the use of Wi-Fi IP addresses to build store heat maps to better understand shopper browsing activities versus buying behavior. By and large, I thought that many of the vendors were wolves in sheep's clothing: trying to sell old technologies with new names.